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Blue Pumpkin Software Inc. WFM Software |
Marketing Strategy l Repositioned company in newly defined market segment l Upgraded messaging to executive-level audience l Broadened messaging to embrace new software suite l Supported market launched through analyst/influencer outreach |
Aligned strategies, plans & budgets for optimal marketing execution |
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e-Learning Application & Service Platform |
Product Strategy l Comprehensive assessment of e-Learning market l Go-to-market strategy development leveraging unique Oracle strengths and competitor weaknesses l Robust business case modeling l Partnership outreach program |
Successful launch of Oracle iLearning |
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CRM Software |
Value-Based Sales Strategy & Implementation l Assessed internal and competitor sales strategies and methodologies l Identified large opportunity to migrate to value-based selling l Developed an ROI model, useable by field sales, to engage customers on solution value l Implemented sales tools to support value-based selling |
l Established a value-based index for a new product segment l Enabled company repositioning as a solutions- based company |
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CRM Automation Software |
Product Strategy l Assessed internal and competitor technologies and expertise in the CRM automation space l Identified niche opportunity to proved "bolt-on" automation technology to existing CRM systems l Developed market and product requirements, including the creation of use-cases |
l Implementable product definition for a new personalization server l Ultimately, the foundation product that transformed the company from a services to a product company |
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Engagement |
Results |
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Sun Microsystems Inc. IT Consulting & Systems Integration |
Acting Marketing Executive l Provided comprehensive marketing leadership l Defined new IT consulting portfolio l Developed new pricing l Supported field sales and implementation teams |
l Rapid growth to $70 MM in annual revenue l Successful launch of new IT architecture, design and implementation services portfolio
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Linuxcare Inc. IT Consulting, Testing, Education & Support Services |
Acting Operations Executive l Led the restructuring of four lines of business l Collaboratively defined LOB direction and operating plans l Acted as VP Operations |
l Rationalized business focus on operational execution l Improved operational performance |
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Engagement |
Results |
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PrimeCo Personal Communications LLP Wireless PCS Service Provider |
Business Plan & Channel Strategy Development l Created their first business plan for operating PCS networks in 11 US markets l Developed a broad-based channel strategy and hand-set pricing model for supporting retail and agent-based distribution l Negotiated hand-set purchase agreements with suppliers |
l Smooth progression through market roll-out planning and implementation l Successful channel model l Strategically crafted hand-set purchase agreement |
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Siemens Inc. Enterprise Broadband Networking Equipment |
Acting Marketing Executive l Provided comprehensive marketing leadership l Developed marketing strategies targeting vertical markets, including healthcare and financial services |
l Transformed new unit into self-sustaining going concern |
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Engagement |
Results |
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iPlanet Web Infrastructure Software |
Vertical Market Strategy Development l Comprehensive market and competitive analysis covering the financial services markets for web infrastructure l Developed recommendations for messaging and new product bundling |
l Established a new growth strategy for the financial services sector |
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Rocket Network Inc. Web-based Audio Processing Software & Services |
Economic Modeling l Developed business plan financial model l Developed & documented an ROI model useable by field sales
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l Sound financial model that facilitated subsequent financing rounds l Accelerated sales with value-based pricing |
